Just last week, the US Departments of Agriculture and Health & Human Services announced the release of the Report of the Dietary Guidelines Advisory Committee. This is big news, if you are someone who follows food industry trends and, like us, are passionate about public health promotion through better nutrition. The report is the work of 13 independent health policy experts, whose recommendations will likely set the course for new federal rules affecting food labeling, marketing, and distribution for the next five to ten years.
Not surprisingly, the report acknowledges the shortcomings of current nutrition policies aimed at reducing obesity, hypertension, and heart disease. It also draws attention to something health care providers have long understood: most Americans do not follow published dietary guidelines. While the committee has published an ambitious “call to action” that seeks to address huge, systemic issues that affect the dietary and physical activity habits of Americans, it overlooks many public-private sector opportunities to promote healthy behavior change through better, consumer-oriented tools and technologies.
Striking in its scope, the advisory committee recommends, among other things: improving nutritional standards in public schools, regulating food marketing to children, elevating nutrition literacy and cooking skills, increasing environmentally sustainable production of vegetables, fruits, and whole grains, and encouraging restaurants to offer foods that are low in sodium.
Certainly, these are all great goals. But, as matters of policy, how quickly will they be implemented? Most likely, not for a while. And, aren’t there other, more cost effective ways we can help Americans to make better dietary choices in the near term? We think so.